The Furniture X-Change

COMPANY REBRANDING
Rebranding of PRS IN VIVO USA, the US division of a global market research firm which was relaunched in January of 2020 as a separate company. After leading executives through a brand positioning workshop, we enlisted UK-based Iambic Agency to assist in the development of a new name. Behaviorally was chosen as it expresses the company’s focus on principles of behavioral science as the framework for their research methodologies. The overall branding needed to convey the Company’s commitment to a future forward “digital first” approach to shopper marketing research. While the “B” brandmark suggests a venn diagram, a secondary reading reveals overlapping letter Ds that represent their research process of Defining and Diagnosing behaviors that Drive Shopper Growth. The entire program was completed within a very tight timeframe with the website and social media platforms executed by their internal marketing group. In addition to branding and design execution, we provided strategy and PR support for the launch, copywriting for the website, blog posts and one-pagers, and Iambic led company staff through storytelling workshops to ensure clear and consistent communication around their new name and brand promise. Having worked with the previous entity for three years, we continue to provide marketing consultation on an ongoing basis.

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