FICO World 2011
CONFERENCE BRANDING AND MARKETING
Branding, style guidelines, marketing, conference materials and environmental graphics for a biannual analytic technology conference sponsored by FICO (Fair Isaac). The four-day conference featured industry leaders creating game-changing approaches to balancing risk and opportunity, allowing financial, insurance and healthcare firms to keep ahead of the latest fraud schemes and prosper amid tremendous change. Digital media and environmental graphics were designed and implemented by FICO staff and other vendors based on style guidelines.
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